The three keys to selling your property with the most favorable
price and terms are timing, pricing and marketing. Timing and
pricing go hand in hand and need to be discussed in depth before
that part of your marketing plan is finalized.
If there is a buyer for your property, they will not be able
to miss your marketing campaign! Whether your goal is to maximize
your sale price or sell quickly, we will make sure that your
property is exposed to ALL potential buyers. Wide exposure
is the key to getting the best offer for your home.
marketing plan will capitalize on the strengths of the appropriate
Internet and local print media for your home, which typically
includes the Boston Globe, Herald and local newspapers.
We will be sure that your home is seen on the Internet's top
rated real estate web sites. Over 80% of home-buyers search
for homes on the Internet, which makes a strong, visible Internet
presence a must for your home. Our listings are available on
Realtor.com (the Internet's number one web real estate site),
Boston.com (Boston's top real estate site) and our own top
rated, specifically focused local web sites, among others.
Our cooperative marketing agreements also allow placement of
your listing on the web sites of ALL franchises and independent
Realtor offices that serve your market as well as the individual
web sites of each Realtor that works in your neighborhood.
Hundreds of daily email alerts will go out to prospective buyers
when your property comes onto the market. Your home will stand
out from the pack with its own unique website designed by our
We advise you about the best way to "stage" your home for
sale. The condition and appearance of your home are critical
in getting the best price for your home.
Since you do not sell
a home the same way that you live in it, our designer may "stage" your
home professionally to help potential buyers visualize themselves
living there. (Properly staged homes typically sell faster
and at higher prices.)
Prior to placing your home on the
market, we will advise you on any upgrades or repairs that
might need in order to sell at a better price.
We advise you about the best time to sell your home. Since
the real estate market runs in small and large cycles, a few
weeks can often make the difference between a high price and
a quick sale or a lower price after months on the market. We
will discuss your goals and help you determine the best time
to place your home on the market.
We promote your home to ALL real estate agents and agencies
that might have buyers for your home. Statistically speaking,
there is about an 85 to 90% chance that the buyer for your
home will come through another Realtor. (Approximately 65-70%
of buyers have a buyer's agent, while 15-20% work with traditional "sub-agents".)
Therefore, we believe that marketing to ALL of those agents
through the Multiple Listing Service at the right compensation
level is critical to getting the word out about your property
and keeping it in front of them daily as new buyers come
into the market.
We believe that offering co-operation and compensation to
both buyer's agents and sub-agents will result in more viewing's
of your home and a higher sale price in a competitive market.
As offers are reviewed, we will discuss the pros and cons
each offer and agency relationship so that you can make a
fully informed decision about the best way for you to sell
We will personally show your property to buyers that respond
to us directly through our advertising. If appropriate and
mutually agreeable, we can also place a secure "lock box" on
the property to allow secure, timely access to Realtors with
their buyers for those rare times when we cannot arrange
a mutually convenient appointment.
To support your marketing campaign, we will hold Broker and
Sunday open houses when appropriate. Open houses are promoted
by advertising in the Boston Globe and email to ALL Multiple
Listing Realtors that allow "reverse prospecting".
In addition, the Multiple Listing Service comments are updated
to include notice of your open house to all Realtors
prospective buyers. Broker and Public open houses are also
posted on the
Multiple Listing Service web site.
Once a buyer is located for your property, we will stay
in contact with them (or their broker) and their lender
the rest of the transaction and assure a smooth, on time
In addition to attending the home inspection and negotiating
any issues that might arise, we will also coordinate with
your attorney, the buyer's lender and the lender's attorney
monitor all contingency dates.
To keep you informed, we will
provide you with a weekly activity report to update you
on our progress, and call you to discuss issues of concern
From the first ad through the closing, we will be representing
ONLY YOU in your transaction.
is owned by:
Greater Boston Home Buying, Inc., Sam Schneiderman, President/Principal
Mailing Address: 675 VFW Parkway #332, Chestnut Hill, MA 02467
Phone: 617-469-4200 • Fax: 877-443-4994